Star Wars: The Force Awakens Announcement Video
The Challenge
One week before a company holiday party, the CEO of said company personally requests that you come up with a video announcing that the entire company will be going to see ‘Star Wars: The Force Awakens’ on opening day. No budget. No props. No talent. No knowledge of the project outside of a select few. And it’s requested that all filming take place after hours and/or on the weekend to avoid spoiling the surprise.
The Solution
Reach out to every Star Wars fan you know and inspire them to take part in this incredible endeavor. Poke those who you know to have props. Then bribe with pizza (and the opportunity to dress as Darth Vader). Most importantly, no mention of Jar-Jar Binks.
Total Views
(We were fortunate enough to get national exposure with this piece, in addition to the YouTube and Facebook views.)